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WHERE DO YOU STAND?

This is the first thing that you have to think of. Either you will be creating a completely new website or blog to market a said product, or you will be integrating it into your already existing site. There are pros and cons to both of these.

PROMOTING products on an already existing site

If you already have a site or a blog up and running, you are lucky in that you would already have a certain ranking with Google. You can focus your attention on your one site and over time you can get quite a high ranking with all search engines. The advantage of this model is that you already have a certain amount of traffic that you are getting on a daily or weekly basis, which means that the chance of you getting a sale quickly is higher.

In addition, if you have more than one product in your site, even if you put in activity promoting one product, all the other products will reap the benefit. You just have to concentrate on improving the ranking of your one site so that you increase traffic. Once you do this, if you have made a good choice on the products and if you have designed your web page well, the sales will come.

4 IAN DEL CARMEN

The other side to this is that you will have to pick and choose the kind of products that you can promote. For example, if you have a website that reviews dishwashers, you cannot start selling air condi-tioners there. You can take your pick of any dishwasher to promote, but you are pretty much limited to only one product category. Of course, you can try to work around this by creating a general-ized website where you can promote anything you like. The problem with that is that such sites have no focus at all. If you want to sell home appliances, beauty products, herbal medicines and books all in the same place, you will have to choose a name that is very general, like “Amazon.com” for example. Unfortunately, it also takes that much more work to bring it to the notice of search engines first and then to the notice of the public.

When a person is looking to purchase anything online, he or she is apt to click on the link that carries the name of the product that they wish to buy. For example, if you name your site www.xyzre-view.com people will realize that your site is providing reviews about the product xyz. If on the other hand you name your site www.pur-chaseproductsonline.com nobody knows if you are connected in any way to the product xyz and will not click on it. Furthermore, even the search engines will lower your ranking because they tend to give the highest ranking to those sites that carry the search string in the site name itself.

BUILDING separate sites for different products

This is the second option open to affiliates. They can choose to create different niche websites and then actively push their product online so that over time they get a good ranking with search engines, consequently resulting in increased sales.

This tactic is a good option in that everything about it is a posi-tive. You can choose a site name that carries the keyword in the name of the site itself. As mentioned previously, sites that carry the keyword in their address not only have a good chance of getting high up in the rankings, but are also the ones that are clicked on more frequently.

You will be targeting a certain product and can focus your atten-tion on that single product, helping you build a good site, one of the prerequisites to getting traffic. Consumers online will only remain and read what you have written if the site looks nice and if the content is worth reading. By focusing on a single product, you are able to provide targeted content, what people are looking for. This increases your conversion ratio.

On the other hand, you will have to create a different site for every product that you promote. This will increase your work a hundred fold because instead of having one site where you can sell five different products, you will have one site selling one product. This means that if you want to sell a total of five products, you will have to create five different websites, and work on all of them so that they all start becoming income streams for you.

It is a little difficult to decide what to do, and many people prefer to go the latter way, creating different sites for different products, because even if it is more work, it gives you more returns. This is the most common advice that you get with regards to affiliate marketing. Focus is everything and if you do not target one thing, a niche or a product, you cannot hit anything. Yet, this is not always the case because if you create a generalized site but are willing to work on it for some time, you are creating a brand, and over time people will start to recognize the brand. Once this happens, the sky is the limit on what you can promote.

Amazon.com is a simple case in point. The company was started in 1995, but did not show any profit until the fourth quarter of 2001. At that time profits were a modest $5 million on a turnover of nearly $1 billion. Now, just nine years later, it is growing at a rapid 14% while retail sales are struggling to post 2.5% growth. Their profits have grown to more than $2.4 billion, and are still growing. Yet, it is impor-tant to note that it took six years for them to become profitable.

WHERE DO YOU LOOK FOR PRODUCTS TO START PROMOTING?

Once you have the first question out of the way, the next one is to start looking around for products to promote. This is really not as easy as many people say it is and requires a lot of effort. There are not too many places where you can look for products and most of them are known. Below we will take each of these and individually discuss their pros and cons.

Google AdSense

This is one of the easiest ways to spot products to sell. Whenever you type out any search string, you will get sponsored ads on the right hand side of the page. Usually these ads would have been put up by affiliates wanting to increase traffic to their websites.

For example, if you type in “Herbal beauty creams” in the search bar, you will get five ads on the right hand side of the results page. Barring one, all the others are affiliate sites that sell different kinds of herbal beauty products, and just looking at the different products they sell will start you off on your search for products to market.

Other Details

– 1 Ebook (PDF), 34 Pages
– 1 Salespage (TXT)
– 5 Ecovers (PNG)
– Year Released/Circulated: 2020
– File Size: 2,777 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can put your name on the sales letter
[YES] Can be added into paid membership websites
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[NO] Can be given away for free (must get at least an email)
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights