Day 1

Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thanks for signing up to this short e-course on boosting your online sales.  Over the coming days I'm going to be sending you a LOT of information.  Be sure to check your inbox every day, and to mark my messages as “important”.  It's also a good idea to set some time aside each day to read my messages and act on the information they contain.

Specifically, we're going to talk about:

The importance of having a mailing list and why having one (and using it correctly) can be crucial to your business success.
How restaurants get you to spend more money, and how you can adopt those techniques in your online business.
The importance of video in boosting your sales
A neat trick to guarantee your website conversions keep improving
And a whole lot more besides!

Of course, if you want to get a head start on all this, I've put together a no-holes-barred manual that explains everything in detail.  You can find out all about it here: [link to sales page].

Have you ever wondered why some people make a killing online while others just break even (or lose money)?

It's because a lot of people don't take their Internet business seriously.  They think all they have to do is put up a website and the world will beat a path to their door.  That may have been true (say) twenty years ago, but things are much more competitive today – and it's only going to get more and more competitive in the years to come.  The techniques you'll learn over the coming days will help you to take your online business to the next level.

Sincerely,

[Your Name]

PS. Tomorrow I'll tell you something that all successful marketers do – many regard it as the most valuable aspect of their business strategy.  I'll tell you all about it tomorrow.  Be sure to check your inbox then. 
