Day 6

Subject: [firstname]: Test, test, test.

Hi [firstname],

A great way to boost your online sales is to keep testing each element of your sales page until you hit a “sweet spot” where it is converting optimally. 

The best way to do this is via split testing – also known as “A/B testing”.  

It works like this… 

You have two versions of your website landing page. Each one is identical except for one element. You drive half your traffic to one version, the other half to the other version.  You see which one converts best, then ditch the non-performing version and keep the one that works.  You then create another version with one different element changed, and repeat the process.

That's the central concept, anyway, although I explain it better in my guide to boosting your online sales [link to sales page].

Parts of your sales page to test include the headline, offer, call to action, different colors, different layouts, different pictures etc.

It's important that you only change and test one element at a time.  That way, you can see exactly what's working and what's not.  If you change more than one thing, you won't know exactly what's responsible for the increase or decrease in your conversion rate.

This can be quite a laborious, time consuming process – which is why a lot of marketers don't bother to do it.  That's a shame because they're literally leaving money on the table. 

I use Google Marketing Platform to help with split testing.  It has some really neat tools like Google Optimize and Google Analytics to help you keep track of it all.  You can sign up for free at: https://marketingplatform.google.com.

Warmly,

[Your Name]

PS. Like I mentioned earlier, I devote an entire chapter of my online sales boosting manual to this subject.  You can grab your copy now from [link to sales page].
