Day 4

Subject: The art of “springboarding” can get you far, [firstname]

Hi [firstname],

Here’s a strategy that can work for almost anyone, regardless of they're trying to achieve. It’s called “springboarding”.

Springboarding means creating success in one area that you can use to create success in another.  That might mean doing something that raises a lot of money which in turn enables you to afford the training to do something more lucrative.  Or it can mean doing something well that brings you to the attention of people who can open doors for you in your chosen career – like our country and western singing insurance clerk from the other day, for example.
  
One person who's used springboarding to great success is the actor Sylvester Stallone.  For years he was a struggling, bit-part actor with minor roles in TV shows and movies.  Things started to change when he landed a co-starring role in the movie “Lords of Flatbush” and suggested (and was asked to write) some additional dialog. This gave him a writing credit and experience of being a screenwriter. 

The story goes that after watching the Muhammad Ali–Chuck Wepner fight, Stallone went home, and after a marathon writing session, wrote the screenplay that would later become “Rocky”. Stallone attempted to sell the script to multiple studios, with the intention of playing the lead role himself, but was constantly rebuffed. Irwin Winkler and Robert Chartoff became interested and offered Stallone $350,000 (over $1.5 million in today's money) for the rights, but had their own casting ideas for the lead role. Stallone refused to sell unless he played the lead character himself and eventually, after a substantial budget cut to compromise, it was agreed he could be the star.

Rocky was nominated for ten Academy Awards, including Best Actor and Best Original Screenplay nominations for Stallone. The movie went on to win the Academy Awards for Best Picture, Best Directing and Best Film Editing, and Stallone became one of the most “bankable” stars in Hollywood.  He wanted to be a leading actor, but had to find success as a screenwriter to make it happen. Classic springboaring.

Warmly,

[Your Name]

PS. Your guide to resetting your mind is waiting for you here [link to sales page].
