Facebook Ads Domination
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Why Advertise on Facebook?
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Most used social media platform
Over 2 billion users logging in monthly
Over 1 billion logging in mobile devices daily
Relatively cheaper than other ad platforms
How To Get Started With Facebook Ads?
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Determine your business goals
Choose a suitable campaign objective
Know your audience
Install Facebook pixel on your site
The Facebook Ads Manager
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Your ad campaign command center
Place where you create, edit and manage ads
Accessible via browser and mobile app
Track your ads performance
How to create an advert on Ads Manager
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1. Campaign Level (choose objectives)
2. Ad Set Level
3. Ad Level
Facebook Ads vs Boosted Posts
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Key differences between Facebook Ads and Boosted Posts
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Campaign objective
Budget control
Ad scheduling
Audience targeting
Ad placement
Dark post
Instagram and Audience Network ads
How To Optimize Facebook Ad Design
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Use great visuals
Excellent value proposition
Clear call to action
Custom-Targeted Audiences
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5 types of custom audiences
Lookalike audiences
How to use custom audiences for more conversions
Facebook Pixel and Retarget Marketing
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Why set up the pixel?
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Track your site visitors
Monitor and optimize ad campaigns
Why retarget marketing?
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Very powerful marketing tool
Higher conversion rates
Facebook Ads Split Testing
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Benefits of split testing
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No guesswork involved
Credible and tangible results
Best practices in split testing
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Know what to test first
Have sufficient budget
Facebook Dynamic Ads
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Requirements for dynamic ads
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Facebook pixel
Facebook SDK for apps
Product catalog
Why run dynamic ads
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Less time creating ads
Timely and personalized ads
How To Lower Ads Budget
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Know target audience
Set a bid cap
Don’t advertise during holidays
Refresh ad creatives
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