Day 1

Subject: [firstname]: Thanks for signing up

Dear [firstname],

Thanks for signing up to my short e-course on evergreen niche marketing.  Over the coming days I'm going to be sending you a LOT of useful information; be sure to check your inbox every day and mark my messages as “important”.  You might also want to set some time aside every day to read my messages and act on the information they contain.

Specifically, I'm going to lift the lid on what an evergreen niche is, how to choose a good one that doesn't have a lot of competition, finding a business model that works for you, and a lot more besides.

Of course, if you want to get a head start on all this, I've put together a no-holes-barred manual that goes into all this is detail.  You can find out all about it here: [link to sales page].

I also want to congratulate you for taking the first step on the road to a brighter future.  Seriously.  You see a lot of people get into Internet marketing with an idea that they can get rich quick by latching onto the latest trend.  Sure, you can make a quick killing if you anticipate what the next big thing is going to be, get in quick before anybody else does, then get out before sales start to tumble.

The problem is: You've got to spot the next big thing before everybody else does – which isn't easy!

When you're marketing to an evergreen niche, demand and sales stay constant all year round – unlike some other niches which tend to be a bit “deciduous”. You might sell a lot at certain times of the year, and next to nothing at other times.

But just like an evergreen tree keeps its leaves all winter, so an evergreen niche stays in demand all year long.

Sincerely,

[Your Name]

PS. Not all evergreen niches are created equal.  Tomorrow I'll give you the lowdown on the best evergreen niches to pick.  Get this wrong and you might as well have chosen a “deciduous” niche. Be sure to check your inbox tomorrow.