Day 2

Subject: What is an evergreen niche, [firstname]?

Hi [firstname],

After yesterday's e-mail you may have been wondering: Just what the heck is an evergreen niche!  There are lots to choose from, but the main criteria (the thing that makes them “evergreen”) is the fact that they are constantly in demand all year round.  While obviously there will be some variations from month to month, an evergreen niche sales graph should look like the ocean on a calm day rather than a stormy one.

OK, so what sort of evergreen niches work best?

The first one is probably WEIGHT LOSS. People are always searching for new weight loss tips, and search volumes are immense. Demand goes up slightly in January (when people make “lose weight” one of their New Year's resolutions), but otherwise it's pretty constant year round.  Similarly WEIGHT GAIN – especially among bodybuilders – is always popular.

Then there's DATING. Companionship is a basic human need, and finding that special someone is a quest that goes on year round.

MAKE MONEY – especially MAKE MONEY ONLINE – is another massive niche.  The thing about money is you can never have too much of it! Lots of people are looking to boost their incomes, quit their jobs, have a comfortable retirement etc.

DOG TRAINING is another niche that's popular all year round. The pet industry in general is a multi-million dollar niche, and new dog owners are always on the lookout for advice.

LANGUAGE TRAINING is another, popular evergreen niche. People are always looking to learn a new language – sometimes just for the heck of it, other times because they plan on traveling overseas for business or vacation and want to understand what people are saying.

Any type of HOBBY NICHE is generally evergreen – particularly if it's a hobby that doesn't rely on technology too much.

SELF HELP/PERSONAL DEVELOPMENT is another massive niche that's in demand all year long.

Similarly PARENTING will continue to be an in-demand niche for as long as people keep having kids.

There are lots more as well, but these are the most popular ones. In the coming days I'll give you some guidance as to how to choose the one that's right for you.

Warmly,

[Your Name]

PS. I go into much more detail in my evergreen marketing guide.  Find out more here: [link to sales page].