Email Marketing Strategies-Do's And Dont's For Best Strategy

Email marketing is one of the primary methods you will use to promote your product and try to get people to actually buy your product. Like every other method of advertising, email marketing has it's shares of do's and don'ts. Following the best email marketing strategies and minimizing mistakes will offer you the best chance to be successful and make money.

But how do you know what the best strategies are? Well people have their ideas on what is best and what is not, so I can not guarantee these will work for you. But personally, I have found these methods to be quite effective and if you are struggling, then why not give them a try?

1. Use your webpage. The first hurdle in email marketing is to get a list of emails. You might be tempted to purchase a list or something, but this is a mistake. These lists often do not contain any email addresses you can use, so it is best to get them on your own. 

Putting up places on your website where they can sign up and get a free offer (a sample of sorts) and be added to your email list is the best method you can use for gathering a list.

2. Resend emails. Once you have your list and are looking to use email marketing strategies when sending your emails, remember to always resend them. If you are using software it can tell you if the person opened the email or not. If they did not, try renaming the subject and sending it again. However be careful not to spam them, if they consistently refuse to look at your email, give up as they clearly are not interested and you are just bothering them.

3. Add a summary. At the end of your emails, especially longer ones, always throw in a little note at the end to summarize what the email is about. As sad as it might be, most people have very short attention spans and if they see a giant wall of text, they likely wont read it. Adding a few sentences at the bottom to sum it up might pique their interest so that they read the whole thing for more details.

4. Word your emails well. I have found that the emails themselves need to be spot on to ensure they stay interested. To do this, try to keep it informal. They want to know they are dealing with a person. Do not be overly familiar, but do not be rigid either. Also try to include links to your website in your email so they can go straight there if they see something they like.

More email marketing strategies for the email itself would include things such as it's length. You do not want your email being overly long otherwise they may not read it. One last thing to remember is to put some space between the end of your email and any sign up type links so that they do not accidently click it.