Day 6

Subject: Get sociable, get traffic [firstname]

Hi [firstname],

Today I want to talk to you about why you should be using social media to get traffic to your website.  According to pewresearch.org, today more than seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.

Just take a moment to let that fact sink in… 

A whopping 72% of people in the United States connect with social media. That rises to nearly 90% of people in the 18-29 age demographic.

That means if you want to get noticed, you MUST be on social media.  We're talking platforms like:

Facebook
Twitter
Instagram
Pinterest
Linked-in
And so on… 

Probably the easiest social media to start with is Twitter.  These short messages of up to 280 characters grab peoples' attention.  They don't take long to read.  They don't take long to write, either!  This means you can stay active, build a following and share information every day without it taking up too much of your time.  If your tweet is interesting enough, your followers may re-tweet it to their followers spreading your message far and wide.  This can encourage people who may not have heard of you, or would not be otherwise inclined to visit your site, to stop by and check you out.

If you have a WordPress blog, you can get a plugin that puts your most recent tweets in the sidebar.  This counts as new content for SEO purposes and can help your rankings on Google and other search engines.

If your site is more visual than wordy, consider Pinterest or Instagram as your preferred social media.  Both allow you to share photos and memes.  Like Twitter your followers can re-share them with their followers.  If an image “goes viral” it can spread across the globe very quickly.

That's one pandemic I don't mind getting caught up in!

You'll notice I haven't mentioned Facebook yet.  I will tomorrow.  Be sure to check your inbox then.

Warmly,

[Your Name]

PS. I devote an entire chapter of my traffic generation handbook to social media.  Check it out here: [link to sales page].
