Day 4

Subject: Here are some popular sources of paid traffic, [firstname].

Hi [firstname],

Today I want to tell you about some popular sources of paid traffic.  Note that “paid” doesn't necessarily mean expensive; in fact, if you play your cards right, the cost could be measured in pennies!

Probably the most popular type of paid traffic comes from Google Ads.  This used to be called Google AdWords and are (basically) those want-ad style advertisements you see at the top and down the right-hand side of the search results in Google.

This type of advertising is known as Pay-Per-Click (PPC).  As the name would imply, this means that you only pay when somebody clicks the link in the ad that takes them to your website.  If nobody clicks, you don't pay anything.  Exactly how much you DO pay depends on how competitive the search term (or “keyword”) is.  The more popular the keyword, the more expensive each click will be.

Facebook Ads are another great way of getting paid traffic.  They are PPC like Google Ads and work in a similar way, appearing on potential customers Facebook Timelines.  

There is, however, one key difference between Google Ads and Facebook Ads.  

Because Facebook collects so much information about each Facebook user, you are able to get really specific about who sees your ad. Not only does this mean that potential customers are more likely to click on your ad, but (provided your website converts well) they are much more likely to make a purchase.  In the early days you can use Facebook Ads to tweak your site copy and get your conversion rates up because you'll know for certain that only people from your target audience are visiting your site. 

Finally there are solo mailings.  These work in a similar way to guest blog posts, but here you pay a mailing list owner (more about that tomorrow) to send your article directly to their list members' inboxes.  Just like with Facebook Ads, you can be sure only potential customers visit your site from such a mailing.

Warmly,

[Your Name]

PS. Your copy of my traffic generation handbook is waiting for you here [link to sales page].
