Day 3

Subject: [firstname]: Here's why you think the way you do.

Hey [firstname]!
If you're like most people, you probably answered mainly “b” in yesterday's quiz. (BTW, if you haven't taken the quiz please read your e-mails from yesterday or check your spam folder for the message and then take the quiz, otherwise what we're going to discuss today won't make any sense.)

The sad truth is we're conditioned to have a scarcity mentality.  Why is this?

Partly it's in our DNA and goes back to your inner caveman/cavewoman.  We evolved to look out for danger and to spot signs that something was wrong. This made sense if you were about to be attacked by a saber-toothed tiger at any moment!  Likewise, we learned to worry that we'd starve if the harvest failed, or be concerned if food stocks were running low and the last hunting trip had been unsuccessful.

Nowadays, you only have to be on your guard if you're in a bad neighborhood, and if there's a poor harvest in this country, groceries get more expensive because supermarkets have to import stuff from overseas, but it's unlikely you're going to starve to death. Yet somehow that caveman thinking is still there. 

In modern life this deep-rooted thinking gets exploited by others who want to manipulate us for their own ends. Take advertising for example. It's no secret that scarcity sells – which is why time-limited offers or limited quantities are so successful. Fear of missing out is always a big motivator.

Finally, there's social pressure. Oftentimes we feel the need to “keep up with the Jones'” and maintain our standing in the community.  If your neighbors paint their house, it will make yours look shabby by comparison and you'll feel compelled to get the paint brushes out yourself.  Likewise, if your best friends buy a brand new car, you're likely to come under pressure to do the same because you won't want them to think you can't afford it.

Talk soon!

[Your Name]

PS. Don't forget your copy of my guide to developing an abundance mindset.  Here's the link [link to sales page].
